Sam McCraw
Are you an Esty seller finding it difficult to create great-looking promotion shots of your products? Or perhaps you’re wondering how your competition seems to churn out an endless amount of incredible-looking product photos?
If you’re great at photography and also photo editing then that could be the best route for you and your Etsy shop. Luckily for everyone else (the majority of people), there are plenty of amazing mockup websites that you can use to easily create perfect-looking photos for your Etsy store products.
So, if you’re ready to make your Etsy product listings look amazing, read on.
We’ve put together a list of the best mockup websites for Etsy sellers, and also answered some of the most common FAQs around mockups for Etsy stores.
Let’s go.
Use the links below to jump to a section of the article:
- Placeit
- Creative Market
- Smart Mockups
- Envato Elements
- Etsy
- Vexels
- Behance
- MockupMark
- Mockups-Design
- FAQs
#1 Placeit Mockup Generator
Placeit is a fantastic mockup generator and has by far the largest mockup library of all the online mockup tools.
At the time of writing, they have around 38,000 mockup templates, with a wide variety of product-only images (e.g. a t-shirt by itself), lifestyle mockup images, flat lays, and much more.
As an Etsy seller, you want your product images to look realistic but possibly not too polished and commercial-looking. Placeit’s mockups are good quality but their lifestyle mockups do look genuine and are great to use for product promotion.
With Placeit, the best value comes from getting a paid subscription that gives you access to unlimited downloads, including their incredible video mockup generator templates. However, there are some free templates on Placeit too, many of which look great.
The trick with Placeit is to find mockup images that look similar (or are the same) as the product that you want to create promotional material for. You can search for specific brands e.g. “Gildan t-shirt mockup” but unfortunately, there are no filters for brands yet (we hope they add this feature).
When it comes to customizing your mockup, things couldn’t be easier – you simply choose a template you like, upload your design, adjust the size and position, and download. You can create great-looking product images in seconds.
If you want to create mockups without needing to use Photoshop, Placeit is the best option.
Overall, we think Placeit offers an incredible amount of value for money – even if you just use it for the mockups (they offer much more) which is why they sit at the top of this list.
Example of a mockup from Placeit:
Pricing:
- Some free templates
- Individual mockup: $7.95
- Monthly subscription with unlimited downloads: $14.95
- Annual subscription with unlimited downloads: $89.95
Mockup format:
- Create in browser (upload your design, modify template, download as a PNG file)
#2 Creative Market
Creative Market is one of the leading online design marketplaces, and they have a massive selection of high-quality mockup templates and bundles (over 10,000 at the time of writing).
Creative Market allows you to buy mockup templates directly from incredible designers, at very reasonable prices too. They do most of the work in creating the awesome templates, you simply need to do some basic customization (in Photoshop or similar design software).
As an Etsy seller, you’ll likely be selling specific brands and Creative Market makes it super easy to find mockups in various styles and for certain brands.
For example, if you’re an Etsy print-on-demand seller you’ll likely find t-shirt mockups (and other mockup types) for the brands you’re selling such as Bella & Canvas, Gildan, or American Apparel.
As mentioned, when getting print on demand mockups from Creative Market the main downside is that you will likely need some experience with Photoshop to utilize the templates you purchase from the platform – but if you have a basic knowledge of the PS then you should be fine editing the templates you download from Creative Market.
Example of a mockup from Creative Market:
Pricing:
- From $8 up to $600+
Mockup format:
- Mostly PSD files – edit with design software
#3 Smart Mockups
Smart Mockups is another online mockup tool and a fantastic Placeit alternative. They have a great and varied range of high-quality mockups, including some free ones too!
Where Smart Mockups falls slightly short in comparison to Placeit is the number of mockup templates they have on offer which is just over 10,000 at the moment. That being said if you’re looking for realistic and attractive lifestyle and product images for your Etsy store it’s still well worth taking a look at their library.
They also offer their users the ability to make their own custom mockups which is a unique feature. This means you can upload your own images, and turn them into templates that can be customized online with Smart Mockups.
Smart Mockups also has integrations that set it apart from other mockup generators and mockup sites, including the ability to import designs directly from Canva. All you need to do is create a design in Canva and you can import it directly to your Smart Mockups account.
With the Smart Mockups integration, you can even create mockups in Canva!
As an Etsy seller, you need to make sure that the images you’re using are licensed for commercial use, and like Placeit, everything you download from Smart Mockups can be used commercially, which means they’re perfect for your Etsy store.
Example of a mockup from Smart Mockups:
Pricing:
- Some free templates
- $14, $24, or $84 monthly subscription (tiered options) all with unlimited downloads
- $108, $228, or $828 annual subscription (tiered options) all with unlimited downloads
Mockup format:
- Create in browser (upload your design, modify template, download as a JPG file)
#4 Envato Elements
Envato Elements is a premium subscription service that gives users unlimited downloads of various graphic templates and packs. Their range of designs assets covers many areas and they have a large selection of high-quality mockup templates on offer too.
There are currently over 50,000 mockup templates available on the platform so you’ll have plenty of choices when it comes to finding the right images for your own Etsy store.
The vast majority of the mockups that you can download from Elements will be PSD files, so you’ll need to have some knowledge of design software to customize the templates.
Elements doesn’t have as many mockups as Creative Market for popular print on demand brands, however, the mockups are of great quality, making them one of the best mockup websites around at the moment.
Also, with an Elements subscription, you get a commercial license for any templates you download and modify, so you can rest easy knowing that the templates you use from the platform will be fine to be used on your Etsy store product listings and also for promotional material via your social media profiles.
Example of a mockup from Envato Elements:
Pricing:
- $16.50 per month
Mockup format:
- Mostly PSD files – edit with design software
#5 Etsy
As an Etsy seller, you’ll know what Etsy is. It’s an online marketplace that connects buyers with sellers of a huge range of products, physical and digital.
You can find plenty of incredible mockup templates at great prices on Etsy. This includes individual templates, and also mockup packs.
Like Creative Market, Etsy is one of the best options for print-on-demand sellers seeking out brand-specific mockups such as Gildan or Bella & Canvas.
The range of apparel mockups is particularly strong on Etsy, so if that’s something you’re looking you should definitely check out what’s on offer.
Most of the mockup templates that you’ll get from Etsy will require some knowledge of design software to edit and customize, so if that’s going to be a barrier for you, we recommend checking some of the best apparel and t-shirt mockup generators.
Example of a mockup from Etsy
Pricing:
- Under $1 to over $200
Mockup format:
- Mostly PSD files – edit with design software
#6 Vexels
Vexels is another fantastic subscription-based graphic design resource with plenty of high-quality ready-made graphic resources including a sizeable library of mockups.
You can download mockup templates from the site as PSD files, and modify them in your chosen design software.
Alternatively, if you don’t have access to or experience with design software they also have a mockup generator that you can utilize in your browser and download your images as JPGs ready to be added to your Etsy store.
The mockup generator is extremely slick and easy to use but doesn’t have the same variety and range of templates as Placeit and Smart Mockups at the moment.
As an Etsy seller, you’ll likely be as careful as possible to use designs and promotional materials that you have a license for, and thankfully Vexel’s subscription includes commercial licenses to make things simple for their users.
Example of a mockup from Vexels:
Pricing:
- $9.99 – $89.99: Monthly subscription plans
- $90 – $816: Annual subscription plans
Mockup format:
- Mockup generat: create in browser (upload your design, modify template, download as a JPG file)
- Mockup templates: PSD files – edit with design software
#7 Behance
Behance is an online platform and community where designers and creatives can feature their creative work. It’s also a place where they can give their designs away for free or sell their work.
If you’re looking for free PSD mockup templates then Behance is definitely a place you want to check out. There are plenty of quality mockups (particularly free t-shirt mockups) that you can download, and more are being added on a weekly basis from quality designers.
The vast majority of the mockup templates available on Behance will be PSD files so you’ll need to have some knowledge of Photoshop or similar design software to take advantage of them.
That being said if you’re looking for unique, quality, and often free mockups to utilize for your Etsy store or for promotional material on your social profiles Behance is well worth a browse.
Example of a mockup from Behance:
Pricing:
- Many free templates
- Premium templates prices vary
Mockup format:
- Mostly PSD files – edit with design software
#8 MockupMark
MockupMark is a relatively new online mockup generator (compared with Placeit and Smart Mockups) but they’ve quickly established themselves as a great option when it comes to creating apparel mockups online.
They have a high-quality and unique range of apparel mockup templates (including some free options), with a distinctly different look and feel than other online mockup tools and sources that could be a perfect fit for your brand and Etsy store.
A great feature of the tool is that you can filter their templates by brand. For example, American Apparel or Bella + Canvas mockups. So, if you’re seeking out templates for specific brands then you might just find these (quickly and easily) on MockupMark.
The customization options are fairly limited at the moment compared to other mockup generators. All you can really do is resize and position any images you upload, and you only edit the shirt color on some of their mockup templates.
However, if you’re looking for some unique and stylish mockups for your Etsy store, and want to get your images created quickly then MockupMark is definitely worth checking out.
Example of a mockup from MockupMark:
Pricing:
- Some free templates
- $14.99: Monthly subscription with unlimited downloads
- $119.88: Annual subscription with unlimited downloads
- $299.99: One time for lifetime access
Mockup format:
- Create in browser (upload your design, modify template, download as a JPG file)
#9 Mockups-Design
Last, but not least we have Mockups-Design. The only 100% free mockup source in this list.
The site has a fantastic range of premium quality free mockup templates, many of which will be perfect for Etsy sellers.
Their template range includes apparel, books, stationery, mugs, packaging, and more so whatever you sell on your Etsy store there’s a good chance you’ll find a few quality mockups on Mockups-Design that match what you’re looking for.
There are currently over 450 free mockup templates on the site, and most downloads come with multiple PSD files. You’ll need some knowledge of Photoshop (or similar design software) to utilize the templates from Mockups-Design.
Example of a mockup from Mockups-Design:
Pricing:
- 100% free
Mockup format:
- Mostly PSD files – edit with design software
FAQs
Some of the most frequently asked questions around Etsy and mockups:
What are mockups?
When it comes to product mockups, which you will most likely be using for your Etsy store, mockups are digitally alternated images that showcase how your product or design will look in real life.
They can be images of t-shirts, books, packaging, phone cases, tote bags, hats, and much more.
Here’s another example of a t-shirt mockup where we’ve placed our dancing astronaut design:
How do you make mockups for Etsy?
There are two main options.
The first is to use PSD mockup templates from websites such as Creative Market, Envato Elements, etc., and customize them in design software that you’re familiar with e.g. Photoshop.
Here’s a video showing you how to do that:
The second option is to use an online mockup tool, we already mentioned a few in this article such as Placeit and Smart Mockups but there are plenty more to try out.
Here are some articles that showcase the best mockup generators for specific products that might be useful for some Etsy sellers:
How can you use mockups as an Etsy seller?
You can utilize mockups in several different ways for your Etsy store.
First, you can use them in product listings to showcase how your products or designs look in a real-life environment, on a model, or targeting a specific lifestyle.
This helps potential buyers either visualize themselves using or wearing your product and makes it more attractive than the basic imagery that a lot of Etsy stores use.
You can also use mockups to promote your products via social media content. Using mockup images makes it super easy to create great-looking posts and stories for the various social platforms.
Lastly, if you’re running ads for your Etsy store, you can use mockups as part of the imagery for your ads.
What should you look for in a mockup for your Etsy shop?
Here’s what you should be looking for in the mockups that you use for your Etsy store:? (Copyright, Aesthetics, tech skills)
Copyright – Make sure you have the required copyright and commercial to use your chosen mockup images. Sites like Placeit, Envato Elements, Creative Market, and Vexels make this simple for you.
Aesthetics – Use mockup images that fit with your brand, the products/designs you’re selling, and the audience that you’re trying to attract. There are so many options when it comes to mockups so it’s a good practice to be picky and selective.
Design skills – Do you have the skills and knowledge to use design software to create your mockups? If so great, if not stick to ‘easier’ options such as Placeit.
It is always a great idea to learn how to utilize design software such as Photoshop if you can!
Best mockup generators for Etsy sellers?
The best mockup generator for Etsy sellers in our opinion is Placeit, but there are several other awesome tools out there. Here are some of the best:
Where to find the best free mockups for Etsy?
There are plenty of ways to get 100% free mockups for your Etsy store. Some of the mockup generators mentioned above have a range of free templates.
Here are some other great options, most of which are sources for PSD files for templates such as free frame mockups, free t-shirt mockups, and much more:
To conclude…
So there you have it, 9+ awesome websites to source mockups for your Etsy store.
As an Etsy seller, the images you use to promote your store and products are going to have a huge impact on the sales you make, so it’s incredibly important to get it right.
Mockups give an opportunity to create quality product imagery without having to invest a lot of time and money in the process.
We hope this guide was helpful to you!
Oh, and if you have any questions, comments, or have suggestions for other awesome Etsy mockup websites, leave a comment below!
